While a business blog is a great tool for marketing and building relationships with customers, it can also provide new revenue streams. It can help you to increase your earnings, both directly through the site and in more indirect ways. Here are several ways it can do that.

 

Showcase Your Products and Services

You can use your business blog to showcase your products and services, and explain to your customers how they can benefit from them. Your customers may not necessarily know about everything you offer.

A subtle way to do this is to write general information articles offering tips and advice on how to use your products. If you're a developer who creates apps for businesses, for example, you can teach them how to design and implement their own apps. This gives them information they can use and when they're done consuming it, they're already on your site where they can order.

 

Build an Email List

A blog may be a great way to communicate with your customers, but an email list is even better. With an email list, readers subscribe to receive updates and offers from you directly to their email inboxes. You send out messages offering helpful tips and news about your business, along with a few promotions. Your list is already interested and ready to buy. Whenever you make an offer, you'll get sales.

A great way to build your list through your blog is to put an opt-in form on the sidebar. This is a form that asks for their name and email address. In order to entice them to sign up, offer them something for free, such as an instructional guide or a discount on your services.

 

Earn Through Affiliate Income

Instead of just blogging about your products to get sales directly through your site, you can become an affiliate for products and services your customers would like and blog about those as well. For example, you write a blog post about a service your customers would enjoy and include your affiliate link in your blog post. When they click the link and buy the product, you get a commission.

The first step in becoming an affiliate is to join an affiliate network. Then, browse the products they offer and find things your customers could use. Affiliate networks make it extremely easy to do this. The challenge is to know your readers and what they like so that you can choose products perfectly suited for them.

 

Earn Through Ads

You can also earn money through ads placed on your blog. This is a classic method for monetizing blogs and it still works today. Like the affiliate tactic, the key is to place compelling ads that offer things your readers can really use.

It’s important to know that advertisers are paying for space on your blog so they can get more eyes on their own products. This means is that before you can start selling ad slots, you need a large readership and lots of visitors. Traffic is what allows you to charge good money for your blog real estate.

No matter what you plan to do with your business blog, your number one priority should always be to provide value to your readers. It’s the foundation of any successful blog. If you over-deliver on what people want, your blog will achieve its aim of connecting you to your customers and building a long-term relationship.