All Things To All People
My children are like most children. I want to give them interests and develop their social skills so that when the time comes, I know they can go out into the world and stand on their own two feet. I want to know that they'll have confidence to interact with others, and will have learned skills through their various extra curricular activities.
You know the stuff. Swimming on a Monday, football on a Tuesday, Cubs on a Thursday, badminton on a Saturday. Recently I've been wondering if, in my desire to give them a broad range of interests and skills, what I am really doing is depriving them of the chance to be great at one thing. [MM_Member_Decision membershipId='1'] Upgrade to silver read more. Upgrade now. [/MM_Member_Decision] [MM_Member_Decision isMember='false'] Login to read more. [/MM_Member_Decision] [MM_Member_Decision membershipId='2|3|4']
This is a similar to the dilemma we have in our businesses. We try to be the jack of all trades, crippled by a fear that something good may pass us by if we're not open to all comers. Never do we really consider that specialising in one aspect of our service, or niching into a specific industry will actually give us the chance to be really great at one thing.
Similarly to my children, we also get easily distracted when the next 'new' thing comes along. Rather than steadfastly focusing on our real goal, we chase ever shiny opportunity that we see cross our path. Even if these so-called opportunities are no more than distractions from our real end game.
When we look at those who have been successful, whether in business or something else, the one thing they all have is focus. They know what they are. RyanAir is the no frills airline, it doesn't hedge it's bets by offering a frills service 'just in case'. Would Novak Djokovic be the number one tennis player if he has spent some time playing golf, and badminton 'just in case'?
Equally, we can see the risk of losing sight of what we are. Two businesses to do this over recently years have been Woolworths and BHS. No longer did they have a purpose or focus. They lost their way, and tried to be all things to all people. When you try to be all things to all people, you end up being unimportant to everyone.
How could your business grow if you could stop being afraid and start to focus on the one thing you want to be really great at? Leave a comment below! [/MM_Member_Decision]
You know the stuff. Swimming on a Monday, football on a Tuesday, Cubs on a Thursday, badminton on a Saturday. Recently I've been wondering if, in my desire to give them a broad range of interests and skills, what I am really doing is depriving them of the chance to be great at one thing. [MM_Member_Decision membershipId='1'] Upgrade to silver read more. Upgrade now. [/MM_Member_Decision] [MM_Member_Decision isMember='false'] Login to read more. [/MM_Member_Decision] [MM_Member_Decision membershipId='2|3|4']
This is a similar to the dilemma we have in our businesses. We try to be the jack of all trades, crippled by a fear that something good may pass us by if we're not open to all comers. Never do we really consider that specialising in one aspect of our service, or niching into a specific industry will actually give us the chance to be really great at one thing.
Similarly to my children, we also get easily distracted when the next 'new' thing comes along. Rather than steadfastly focusing on our real goal, we chase ever shiny opportunity that we see cross our path. Even if these so-called opportunities are no more than distractions from our real end game.
When we look at those who have been successful, whether in business or something else, the one thing they all have is focus. They know what they are. RyanAir is the no frills airline, it doesn't hedge it's bets by offering a frills service 'just in case'. Would Novak Djokovic be the number one tennis player if he has spent some time playing golf, and badminton 'just in case'?
Equally, we can see the risk of losing sight of what we are. Two businesses to do this over recently years have been Woolworths and BHS. No longer did they have a purpose or focus. They lost their way, and tried to be all things to all people. When you try to be all things to all people, you end up being unimportant to everyone.
How could your business grow if you could stop being afraid and start to focus on the one thing you want to be really great at? Leave a comment below! [/MM_Member_Decision]
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