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Pricing
Irrational Decisions
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What Can Pick and Mix Teach Us?
Then came the time when the feeling changed. Joy and pleasure quickly departed and was replaced with fear and pain as, for the very first time, you got some idea what this bag of goodies was likely to cost…
It's Nothing To Do With You!
I see this all the time for bookkeepers. They want to charge 'the market rate', or what others in their area are charging. Let's just get this out there right away.
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I see this all the time for bookkeepers. They want to charge 'the market rate', or what others …
Rethink Your Pricing Strategy
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What else can pick and mix teach us?
A while back I wrote an article on what pick and mix could teach us about pricing. It focused on the recent move towards fixed price cups and drew a comparison to our bookkeeping services. You can read the article here.
While on a family break at the weekend I discovered another lesson from pick and mix. When I was younger it wasn’t called pick and mix. It was simply loose sweets in large jars. The shopkeeper would weigh them out and put them into a paper bag.…
Increase Your Prices
Every bookkeeper knows that from time to time we must increase our prices. So why does this simple but essential task fill us with fear? When I started my bookkeeping practice so terrified was I to increase my prices that I never did it for the first few years. What if all my clients abandoned me at once? What if I wasn't worth the increased price? Looking back on it these fears were irrational but felt so real at the time. By not regularly increasing my prices I was setting myself up for h…
My area is really price sensitive
Quite often, when I talk about pricing, bookkeepers tell me “my area is quite price sensitive. I can't charge that much.”
In the last few years I've heard this about Yorkshire, Lancashire, Cornwall, Wales, Scotland, Midlands and almost every other part of the UK. I'm never really sure where this idea comes from, but it's demonstrably untrue. Clients are not price sensitive, they're value sensitive.
If we look at the reality of this comment we can see how untrue it is. Go to any part of th…
Selling is a Rollercoaster
Sometimes the best inspiration comes from somewhere totally different from our profession. By looking at what other sectors do well, we can take their ideas and adapt them to suit our business.
One of the businesses I've been noticing recently that can teach us a lot about pricing is Merlin. Their pricing strategies are amazing and employ every trick in the book.
If you've not heard of Merlin, they are the people who own the attractions like Alton Towers, Thorpe Park and the London Eye.
Want …