The technical part of creating your email list is the easy part. Once you have that, and have people entering the list, what do you actually say to them?
Our 30 page, editable and printable workbook will help guide you through the entire process.
- Step 1: Define Your Dream Client
- Exercise: Define Your Dream Client
- Step 2: Know Your Follow-Up Goal
- Exercise: Determine Your Goal
- Step 3: Opt-In Incentives – Giving Your Dream Client What They Want & Need
- Exercise: Create Your Opt-In Incentive
- Step 4: Map Your Funnel
- Exercise: Plan Your Follow-Up Sequence
- Step 5: Striking the Right Balance Between Information and Offers
- Exercise: Give Them Good Info
- Step 6: Open Up – How to Write Clickworthy Subject Lines
- Exercise: Create a Swipe File
- Step 7: Crafting Compelling Calls to Action
- Exercise: Create Your Email Calls to Action
- Step 8: Put Your Email Campaigns on Autopilot
- Exercise: Plan Out Your Automation
- Step 9: Test, Track, Tweak & Improve
- Exercise: Email Planning Templates